Location technologies like GPS are sharing analytics on where and how this content is being viewed. The good news? Connected TVs definitely have a role to play in the multiscreen IoT – especially in the area of building new models of marketing and advertising relationships.
WE KNOW WHERE YOUR TV IS: Why Location-Based Marketing Matters to Connected TVs | Inter... - 1 views
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The way we look at location-based marketing (LBM) is unique – our definition is basically: The intersection of people, places and media. We don’t equate LBM to just mobile [devices]. – Asif Khan, LBMA
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once you know the location of the person you’re trying to influence – the question you should ask is: what media happens to be near them in that particular place? Could be a billboard, radio, television – anything. We’re very focused on media context.”
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